Every month, Christian business owners unknowingly fund Google's $280 billion profit while their own Kingdom resources get wasted.
If you're spending $5,000+ monthly on Google Ads, there's a 95% chance you have "Judas keywords" secretly draining 25-65% of your budget on clicks that will never convert.
The question isn't whether you have waste - it's how much.
Hidden ROI Discovery is our proprietary 30-minute audit process that exposes every non-converting keyword in your Google Ads account using your own data.
In just 10 minutes, you'll see:
- Exactly which keywords have never produced a conversion
- How much money each wasteful keyword has cost you
- The total dollar amount of hidden waste in your account
- Why this bleeding accelerates if left unchecked
The remaining 20 minutes? We'll show you how to stop the waste - whether you fix it yourself or let us permanently seal the loophole.
Step 1: Data Download (2 minutes)
You download a simple CSV file from your Google Ads account. We'll show you exactly which report to pull - no technical knowledge required.
Step 2: Waste Exposure (8 minutes)
Using screen sharing, we sort your data to separate converting keywords from non-converting ones. When we delete the converting data, what remains is pure waste.
Step 3: Solution Discussion (20 minutes)
You'll see the exact scope of your waste problem and learn your options:
- DIY Approach: We show you how to eliminate the waste yourself
- Professional Solution: Let us permanently close the loophole using our 900+ million keyword database
✓ No Account Access Required
We use YOUR data, downloaded by YOU. No passwords, no login credentials, no trust required upfront.
✓ Immediate Proof
You see the waste with your own eyes in real-time. No waiting for reports or taking our word for it.
✓ Actionable Results
Walk away with specific steps you can implement immediately, whether you hire us or not.
✓ Christian Values
We lead with service, not sales. Our goal is to help you be a better steward, not just make a sale.
Case Study: Storage Shed Company
- Total Google Ads Spend: $686,000
- Amount That Actually Converted: $137,000 (20%)
- Pure Waste Discovered: $549,000
- Monthly Waste: $15,250
Case Study: Home Services Business
- Monthly Ad Spend: $8,500
- Waste Percentage: 42%
- Monthly Waste: $3,570
- Annual Waste: $42,840
These aren't unusual results. Based on hundreds of audits, we consistently find 25-65% waste in every account we examine.
✓ Perfect Fit:
- Christian business owners spending $5,000+ monthly on Google Ads
- Seeing leads but suspect efficiency could be better
- Want transparency and proof before making decisions
- Value stewardship and Kingdom impact
✗ Not A Good Fit:
- Businesses spending less than $5,000 monthly (insufficient data)
- Those looking for quick fixes without understanding the problem
- Companies unwilling to examine their own data
If You Choose The DIY Route:
- We provide a step-by-step elimination guide
- You implement the fixes yourself
- You keep 100% of the savings
If You Choose Our Professional Solution:
- Setup Fee: $3,997 (one-time)
- Monthly Management: $1,897 (our price never goes up regardless of ad spend)
- We eliminate current waste using our 900+ million keyword database
- We prevent future waste through ongoing monitoring
- We optimize for maximum ROI, not just traffic
At $5,000 monthly spend with typical waste rates:
- Daily waste: $41 to $108
- Weekly waste: $288 to $750
- Monthly waste: $1,250 to $3,250
- Annual waste: $15,000 to $39,000
Every day you wait, the loophole costs you more money.
Q: Why don't you just access my account directly?
A: Trust must be earned. We use your data to prove the waste exists before asking for account access.
Q: What if you don't find significant waste?
A: Based on hundreds of audits, we've never found an account without waste. But if yours is the first, we'll tell you honestly.
Q: How is this different from Google's recommendations?
A: Google profits from your waste. Their "optimizations" often increase their revenue, not your ROI.
Q: Can I really fix this myself?
A: For current waste, yes. But preventing future waste requires ongoing monitoring and our keyword database.
Limited Availability: I personally conduct each audit, limiting me to 3 business owners per day.
Investment: Completely free - no strings attached.
Time Required: 30 minutes that could save you thousands.
Next Step: Click below to view available audit slots and secure your spot before another Christian business owner does.
Our flagship service exposes 'Judas keywords' draining your budget. Most clients discover $15,000+ in annual waste.
Never miss another lead. Our AI agents work 24/7/365 so you can focus on Kingdom impact while we handle the follow-up.
Join fellow warrior-entrepreneurs who share your values and commitment to biblical business principles.
Once we eliminate your Google Ads waste, we can optimize your YouTube, Facebook, and Microsoft PPC campaigns using the same proven methodology. Stop the bleeding across all platforms.
We’ll Show You How It’s Done
The thing we want is your trust and confidence and we know we must earn them before you will ever decide to let us help you save time, save money and make more money. That's why we give you actionable advice in our first meeting for Free! We use the Bible as our guide and believe it to be the truth to base your life and business on. "Give and it will come back to you." We give you 30 minutes of our time to help your business save money. Our 30 minute audit will demonstrate where the waste is in your account and we show you how to fix it.
We want to start our relationship by helping you instead of "promising" to help you. We believe there are only three areas a business can increase their bottom line.
They can save money. They can save time and invest it somewhere else. They can make more money. 12:11 Business will help your company improve in one, two or all three of these areas.
It all starts with a conversation! Click the link to schedule your free audit.

Automation is where the business world is headed and we are leading the charge with AI. Why would you ever need to miss a call or fail to follow up with a potential client. We can show you how to go from 9:00 to 5:00 Monday-Friday to 24/7/365.
Our agents never take a day off and will represent your business the way you decide. You control the tone and message we show you how to deliver it.



Success Stories
"Using the 12:11 Business Team was the best decision for my business. From a flat-line to 5x growth in just five months, the results were astounding! They increased qualified leads and customers. If you're considering getting marketing help, these guys actually know what they're doing."
"Our conversion rates have never been higher. Our accounts are highly optimized with less manual work now."
Industry: Healthcare
"We started seeing results in our accounts in ONE week. The service pays for itself in just a matter of months!"
Industry: Tourism